Overview
Agentic AI is redefining how GTM teams operate. Join senior B2B marketers for a wine and cheese masterclass in downtown San Francisco to explore what’s next—and how to stay ahead.
We’ve seen Generative AI boost content production. Now, Agentic AI goes further—proactively setting goals, adapting strategies, and guiding marketers to revenue.
Plus, enjoy hand-selected wines from Beltane Ranch a six-generation family-owned and operated agricultural preserve, vineyard, and winery.
What We'll Explore (Over a Glass or Two)
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From Content to Causality: Why Agentic AI moves beyond creation to show what drives pipeline
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From Data to Decisions: How Agentic AI turns raw data into strategic narratives and real-time guidance
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Attribution, Solved: A causal view of what drives revenue
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ABM, Rebuilt: Ditch third-party guesswork—find and prove your true ICP
Who Should Attend
- CMOs, VPs of Marketing, and GTM leaders
- Revenue & Marketing Ops professionals
- Data-forward marketers shaping the next era
About the Facilitators:
This session will be led by the cofounders of Mperativ:
- Jim McHugh, CEO – A seasoned B2B tech executive with leadership roles at NVIDIA, Cisco, Sun Microsystems, and Apple.
- Daniel Raskin, CMO – A longtime B2B marketing leader with experience at Sun Microsystems, ForgeRock, Kinetica, McGraw-Hill, and Barnes & Noble.
Limited Seats. Uncork Big Ideas.
A relaxed, invite-only gathering for marketers to connect, share ideas, and explore how Agentic AI is reshaping GTM—over great wine, of course.
Hej!Workshop
945 Market St, San Francisco, CA 94103
Directions