THE CAMPAIGN SCORECARD:

A Balanced Way to Measure Marketing Success 

ON-DEMAND REPLAY

Launching a campaign is easy. Knowing if it actually worked? That's where things get interesting.

Real campaign success isn't just about what went live — it's about what moved the needle. It's time to stop guessing and start connecting the dots between marketing efforts and real business outcomes.

Now, with increasing pressure to demonstrate ROI and justify marketing spend, marketers need a balanced approach to measurement that captures both immediate engagement and long-term impact.

Join Daniel Raskin, CMO and Co-founder of Mperativ, as he reveals how to build a comprehensive campaign scorecard that tells the full story of your marketing impact.

What you can expect:

• Link marketing activities to results that actually matter: Move beyond vanity metrics to outcomes that drive business value.
• Identify smart (and doable) ways to measure campaign performance: See how your campaigns drive engagement, push pipeline, and shape the buyer journey.
• Use both early signals and final outcomes for complete measurement: Get a full picture of campaign impact from initial touchpoints to closed deals.