Tuesday May 9th

Austin CMO Workshop

Overcoming the
Marketing Credibility Gap 

Thursday, May 9th @ 3:00 PM - Industrious @ 301 Congress Avenue

Workshop Agenda

The marketing credibility gap refers to the disparity between the promises made in marketing efforts and how key internal stakeholders and the C-suite perceive them.

Establishing a clearly defined marketing strategy that links the overall plan to key performance indicators (KPIs) and data driven marketing insights is essential to building trust among executive stakeholders.

This session will explain how to implement a Marketing Credibility Framework that seamlessly links sales objectives, marketing activities, and pipeline creation. Utilizing the Mperativ Revenue Marketing & Attribution platform as a case study, we will highlight the essential steps for constructing a best-in-class marketing foundation, including a winning revenue attribution approach and clear customer journey visualizations.

3:00 PM - 5:00 PM
  Understanding the Marketing Credibility Gap
  Adopting The Marketing Credibility Framework
   - Improvised Plan → Fiscal Plan
   - Siloed GTM →  Integrated GTM
   - MQL Driven →  Pipeline Driven
   - Activation →  Growth
   - Credit Attribution →  Revenue Attribution
   - First-Touch →  Customer Journey
  Closing Remarks
🍺  Happy Hour (Optional)

To facilitate meaningful discussions and foster valuable connections, we have limited each workshop to a select group of marketing leaders. Don't miss out on this opportunity to elevate your marketing game and become a driving force behind your organization's growth. Register now to secure your spot!

Session Details


Austin CMO Workshop

Thursday, May 9th @ 3:00pm

Join us at Industrious
301 Congress Avenue 12th Floor, Austin, TX 78701
Get Directions

Space Limited. Apply Now.


Register Now

Learn from industry experts

Join Mperativ co-founders and learn from their years of experience as marketing leaders.


Jim McHugh

Co-Founder & Chief Executive Officer

Daniel Raskin

Co-Founder & Chief Marketing Officer