The marketing credibility gap refers to the disparity between the promises made in marketing efforts and how key internal stakeholders and the C-suite perceive them.
Establishing a clearly defined marketing strategy that links the overall plan to key performance indicators (KPIs) and marketing activity reporting is essential to building trust among executive stakeholders.
This session will explain how to implement a Marketing Credibility Framework that seamlessly links sales objectives, marketing activities, and pipeline creation. Utilizing the Mperativ Revenue Marketing & Attribution platform as a case study, we will highlight the essential steps for constructing a best-in-class marketing foundation, including a winning revenue attribution approach and clear customer journey visualizations.
WORKSHOP AGENDA 3:00 PM - 5:00 PM
✔ Introductions
✔ Understanding the Marketing Credibility Gap
✔ Adopting The Marketing Credibility Framework
- Improvised Plan → Fiscal Plan
- Siloed GTM → Integrated GTM
- MQL Driven → Pipeline Driven
- Activation → Growth
- Credit Attribution → Revenue Attribution
- First-Touch → Customer Journey
✔ Closing Remarks
🍺 Happy Hour (Optional)
To facilitate meaningful discussions and foster valuable connections, we have limited each workshop to a select group of marketing leaders. Don't miss out on this opportunity to elevate your marketing game and become a driving force behind your organization's growth. Register now to secure your spot!
