Bridging the Marketing Credibility Gap: Metrics That Matter in a Leaner World

Metrics That Matter in a Leaner World: Prove Your ROI

Proving marketing ROI is the cornerstone of CMO credibility, yet many marketing leaders still need help to connect campaigns with revenue impact. Discover the metrics that truly measure campaign success.

We’ll unpack essential leading indicators:

Account engagement
Target account penetration
Contact to account ratio
Meetings completed

And lagging indicators:

Pipeline creation
Pipeline acceleration
Sales influence

Walk away with actionable strategies to showcase campaign impact.

About Mperativ

Mperativ is the leading AI-driven Revenue Marketing platform, redefining how CMOs showcase marketing’s impact by directly linking go-to-market activities to revenue growth. By leveraging advanced analytics, predictive modeling, and generative AI, Mperativ empowers teams to evaluate investments, pinpoint high-value activities, and optimize go-to-market performance. Headquartered in the Bay Area, Mperativ is backed by GFT Ventures, Handshake Ventures, and WestWave Capital.

ON DEMAND WEBINAR:

Bridging the Marketing Credibility Gap

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Ready to revolutionize your go-to-market process?