Understanding campaign efficacy means knowing not just what was launched, but what actually drove meaningful engagement and pipeline. It’s about connecting the dots between tactics and outcomes — so we stop guessing and start learning.
In this session, Mperativ will explore:
How to connect marketing activities to meaningful business outcomes
Practical strategies for understanding how your campaigns drive account engagement, influence pipeline progression, and shape the customer journey
How to measure both leading and lagging indicators to evaluate campaign impact across accounts, pipeline, and sales
