Thursday September 26th

CMO Bootcamp 

12pm PT / 3pm ET

Attend a Workshop


Mperativ co-founders, Jim McHugh and Daniel Raskin, are hosting an exclusive virtual bootcamp focused on practical approaches to a CMO's top strategic priorities, including fiscal year planning, budget optimization, go-to-market objective tracking, and multi-touch attribution.

The CMO Bootcamp will cover:

  • Designing a fiscal year plan and optimizing budget to meet objectives
  • Measuring Key Performance Indicators (KPIs)
  • Designing a best-in-class demand engine
  • Building pipeline forecasts and mapping campaign them to campaign strategy
  • Designing and implementing a multi-touch attribution strategy

The upcoming workshop will provide a step-by-step strategy for defining, implementing and measuring these strategic necessities through the Mperativ platform.

To ensure more rich and detailed conversation, each workshop will be limited to a select group of marketing leaders.

Workshop Sessions


CMO Bootcamp

Thursday September 26th @ 12pm PT / 3pm ET

Space Limited. Apply Now.

Learn from industry experts

Join Mperativ co-founders and learn from their years of experience as marketing leaders.


Jim McHugh

Co-Founder & Chief Executive Officer

Daniel Raskin

Co-Founder & Chief Marketing Officer