Agenda

Are you a Chief Marketing Officer ready to embrace your role as a catalyst for growth? Join us for an immersive workshop where we redefine the modern marketing leader's path to success.

In this transformative session led by industry experts Jim McHugh and Daniel Raskin, co-founders of Mperativ, we will tackle three vital questions that can revolutionize your marketing strategy:

1. Are we generating enough net pipeline to fuel business growth?
2. Does our sales team have the pipeline coverage needed to reach their targets?
3. Are we actively contributing to new logo revenue?

With a focus on harnessing the power of data-driven insights, this workshop will equip you with the practical tools and innovative approaches required to design, predict, and track your quarterly objectives effectively.

Workshop Agenda:

1. Designing a comprehensive fiscal year plan that aligns with your business goals.
2. Optimizing your marketing budget to ensure maximum impact and measurable results.
3. Developing key performance indicators (KPIs) and continuously predicting outcomes for strategic decision-making.
4. Mapping pipeline forecasts to your campaign strategy for enhanced effectiveness.
5. Implementing cutting-edge multi-touch attribution models to accurately measure your marketing efforts.

To facilitate meaningful discussions and foster valuable connections, we have limited each workshop to a select group of marketing leaders. Don't miss out on this opportunity to elevate your marketing game and become a driving force behind your organization's growth. Register now to secure your spot!