The Collaboration Killer: How Credit-Driven Attribution Hurts Execution and Trust

Marketing leaders don’t just compete for customer attention—they fight for credibility.

Nowhere is this more evident than in attribution.

Traditional models focus on credit over impact, creating misalignment, lost trust, and internal friction.

To drive real business outcomes, attribution must shift from credit to insight.

This white paper explores how outdated attribution hurts collaboration—and how insight-driven attribution can transform marketing’s role in business strategy.

Learn how to:

 Reframe attribution as an optimization tool, not a credit system
 Prioritize revenue-impacting metrics that matter to executives
 Align marketing, sales, and GTM teams on a shared growth vision

Download the guide to move beyond credit-driven marketing and build a strategy that earns trust and delivers results.