Virtual Workshop

Building Trust With The
Marketing Credibility Framework 

Tuesday, April 30th @ 9:00 AM PST / 12:00 PM EST

Workshop Agenda

The marketing credibility gap refers to the disparity between the promises made in marketing efforts and how key internal stakeholders and the C-suite perceive them.

Establishing a clearly defined marketing strategy that links the overall plan to key performance indicators (KPIs) and data driven marketing insights is essential to building trust among executive stakeholders

This session will explain how to implement a Marketing Credibility Framework that seamlessly links sales objectives, marketing activities, and pipeline creation. Utilizing the Mperativ Revenue Marketing & Attribution platform as a case study, we will highlight the essential steps for constructing a best-in-class marketing foundation, including a winning revenue attribution approach and clear customer journey visualizations.

  Understanding the Marketing Credibility Gap
  Adopting The Marketing Credibility Framework
   - Improvised Plan → Fiscal Plan
   - Siloed GTM →  Integrated GTM
   - MQL Driven →  Pipeline Driven
   - Activation →  Growth
   - Credit Attribution →  Revenue Attribution
   - First-Touch →  Customer Journey
  Closing Remarks


Virtual Event Details


Virtual CMO Workshop

Tuesday April 30 @ 9:00AM PST / 12:00PM EST

 Join us from the comfort of your own home or office

Register Now

Learn from industry experts

Join Mperativ co-founders and learn from their
years of experience as marketing leaders.


Jim McHugh

Co-Founder & Chief Executive Officer

Daniel Raskin

Co-Founder & Chief Marketing Officer