Building Trust With The
Marketing Credibility Framework 

Workshop Agenda

The marketing credibility gap refers to the disparity between the promises made in marketing efforts and how key internal stakeholders and the C-suite perceive them.

Establishing a clearly defined marketing strategy that links the overall plan to key performance indicators (KPIs) and data driven marketing insights is essential to building trust among executive stakeholders

This session will explain how to implement a Marketing Credibility Framework that seamlessly links sales objectives, marketing activities, and pipeline creation. Utilizing the Mperativ Revenue Marketing & Attribution platform as a case study, we will highlight the essential steps for constructing a best-in-class marketing foundation, including a winning revenue attribution approach and clear customer journey visualizations.