Tuesday April 23rd

NYC CMO Workshop

Overcoming the
Marketing Credibility Gap 

Tuesday, April 23 @ 3:00 PM @ Industrious Rockefeller Center

Workshop Agenda

The marketing credibility gap refers to the disparity between the promises made in marketing efforts and how key internal stakeholders and the C-suite perceive them.

Establishing a clearly defined marketing strategy that links the overall plan to key performance indicators (KPIs) and marketing activity reporting is essential to building trust among executive stakeholders.

This session will explain how to implement a Marketing Credibility Framework that seamlessly links sales objectives, marketing activities, and pipeline creation. Utilizing the Mperativ Revenue Marketing & Attribution platform as a case study, we will highlight the essential steps for constructing a best-in-class marketing foundation, including a winning revenue attribution approach and clear customer journey visualizations.

3:00 PM - 5:00 PM
  Understanding the Marketing Credibility Gap
  Adopting The Marketing Credibility Framework
   - Improvised Plan → Fiscal Plan
   - Siloed GTM →  Integrated GTM
   - MQL Driven →  Pipeline Driven
   - Activation →  Growth
   - Credit Attribution →  Revenue Attribution
   - First-Touch →  Customer Journey
  Closing Remarks
🍺  Happy Hour (Optional)

To facilitate meaningful discussions and foster valuable connections, we have limited each workshop to a select group of marketing leaders. Don't miss out on this opportunity to elevate your marketing game and become a driving force behind your organization's growth. Register now to secure your spot!

Session Details


NYC CMO Workshop

Tuesday April 23 @ 3:00pm

Join us at Industrious Rockefeller Center
135 W. 50th St. Suite 200, New York, NY 10020

Space Limited. Apply Now.


Register Now

Learn from industry experts

Join Mperativ co-founders and learn from their years of experience as marketing leaders.


Jim McHugh

Co-Founder & Chief Executive Officer

Daniel Raskin

Co-Founder & Chief Marketing Officer