Revenue Marketing Virtual Bootcamp

Building a High-Performance Revenue Marketing Engine with the Marketing Maturity Model

B2B marketers struggle to prove their value because traditional metrics don’t resonate with key stakeholders. Non-marketers often fail to see how marketing drives pipeline and sales, creating a credibility gap.

Join our Revenue Marketing Bootcamp to shift the conversation. Learn how to align go-to-market investments with revenue using a framework that speaks the language of executives and boards.

Discover the Revenue Marketing Maturity Model—a step-by-step approach to assess your progress and build a marketing strategy that delivers measurable revenue impact.

See how the Mperativ Revenue Marketing Platform helps teams measure, optimize, and prove their business impact.

Agenda:

• The Marketing Credibility Gap – Why do outdated tools and metrics force marketing teams into constant justification cycles?
• Marketing Performance – How can marketing be recentered on full-funnel objectives that align accounts, leads, pipeline, and sales?
• Campaign Optimization – How can marketers cut through the noise to identify which channels and campaigns truly drive revenue?
• Pipeline Intelligence – How can marketing investment be directly linked to pipeline and sales in a way that clearly demonstrates impact?
• Revenue Attribution – How can attribution go beyond assigning credit to answer critical business questions about marketing’s role in growth?

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