Tuesday April 9th

San Francisco CMO Workshop

Overcoming the Marketing Credibility Gap

Tuesday, April 9 @ 3PM @ Industrious San Francisco (Financial District)

Workshop Agenda

The marketing credibility gap refers to the disparity between the promises made in marketing efforts and how they are perceived by key internal stakeholders and the C-suite.

Establishing a clearly defined marketing strategy that links the overall plan to key performance indicators (KPIs) and marketing activity reporting is essential to building trust among executive stakeholders.

This session will explain how to implement a Marketing Credibility Framework that seamlessly links sales objectives, marketing activities, and pipeline creation. This holistic approach is supported by a comprehensive revenue attribution and account attribution journey history.

3:00 PM - 5:30 PM
  Understanding the Marketing Credibility Gap
  Adopting The Marketing Credibility Framework
   - Improvised Plan → Fiscal Plan
   - Siloed GTM →  Integrated GTM
   - MQL Driven →  Pipeline Driven
   - Activation →  Growth
   - Credit Attribution →  Revenue Attribution
   - First-Touch →  Customer Journey
  Closing Remarks
🍺  Happy Hour (Optional)

To facilitate meaningful discussions, we have limited each workshop to a set number of marketing leaders for this session. Don't miss out on this opportunity to elevate your marketing game and become a driving force behind your organization's growth. Register now to secure your spot!

Session Details

Screen Shot 2022-12-16 at 1.26.30 PM

San Francisco CMO Workshop

Thursday August 17th @ 3pm

Join us at Industrious FIDI
345 California Street Suite 600, San Francisco, CA 94104
Room C • Floor 6

Space Limited. Apply Now.


Register Now

Learn from industry experts

Join Mperativ co-founders and learn from their years of experience as marketing leaders.


Jim McHugh

Co-Founder & Chief Executive Officer @ Mperativ
Jim has decades of experience as a marketing and business executive within startup, mid-sized, and high-profile companies, including NVIDIA, Cisco Systems, Sun Microsystems, and Apple. Jim has had year-over-year success in creating innovative marketing strategies that drive market penetration, facilitate multimillion-dollar revenue gains and establish prime positioning for products. Jim received an MBA degree from Thunderbird School of Global Management.

Daniel Raskin

Co-Founder & Chief Marketing Officer @ Mperativ
Daniel has decades of experience as a product and marketing executive with startup and enterprise companies, including Sun Microsystems, Forgerock, Kinetica, and Agari. Daniel has an extensive track record of building marketing programs from the ground-up at startups and driving product line innovation and growth at large companies. Daniel received an MBA degree from Thunderbird School of Global Management.