Tuesday April 9th
San Francisco CMO Workshop
Overcoming the Marketing Credibility Gap
Tuesday, April 9 @ 3PM @ Industrious San Francisco (Financial District)
Workshop Agenda
The marketing credibility gap refers to the disparity between the promises made in marketing efforts and how they are perceived by key internal stakeholders and the C-suite.
Establishing a clearly defined marketing strategy that links the overall plan to key performance indicators (KPIs) and marketing activity reporting is essential to building trust among executive stakeholders.
This session will explain how to implement a Marketing Credibility Framework that seamlessly links sales objectives, marketing activities, and pipeline creation. This holistic approach is supported by a comprehensive revenue attribution and account attribution journey history.
| WORKSHOP AGENDA 3:00 PM - 5:30 PM |
|
| ✔ Introductions | |
| ✔ Understanding the Marketing Credibility Gap | |
| ✔ Adopting The Marketing Credibility Framework | |
| - Improvised Plan → Fiscal Plan | |
| - Siloed GTM → Integrated GTM | |
| - MQL Driven → Pipeline Driven | |
| - Activation → Growth | |
| - Credit Attribution → Revenue Attribution | |
| - First-Touch → Customer Journey | |
| ✔ Closing Remarks | |
| 🍺 Happy Hour (Optional) |
To facilitate meaningful discussions, we have limited each workshop to a set number of marketing leaders for this session. Don't miss out on this opportunity to elevate your marketing game and become a driving force behind your organization's growth. Register now to secure your spot!
Session Details
San Francisco CMO Workshop
Thursday August 17th @ 3pm
Join us at Industrious FIDI
345 California Street Suite 600, San Francisco, CA 94104
Room C • Floor 6
Space Limited. Apply Now.
Learn from industry experts
Join Mperativ co-founders and learn from their years of experience as marketing leaders.
Jim McHugh
