Thursday April 20th

Walnut Creek CMO Bootcamp 

3pm @ Industrious Broadway Plaza

Attend the Bootcamp

 

Mperativ co-founders, Jim McHugh and Daniel Raskin, are hosting an exclusive bootcamp with a select group of East Bay marketing leaders. The session will focus on practical approaches to a CMO's top strategic priorities, including fiscal year planning, budget optimization, go-to-market objective tracking, and multi-touch attribution.

The CMO Bootcamp and Attribution Workshop will cover:

  • Designing a fiscal year plan and optimizing budget to meet objectives
  • Measuring Key Performance Indicators (KPIs)
  • Designing a best-in-class demand engine
  • Building pipeline forecasts and mapping them to campaign strategy
  • Designing and implementing a multi-touch attribution strategy

The upcoming workshop will provide a step-by-step strategy for defining, implementing and measuring these strategic necessities through the Mperativ platform.

To ensure more rich and detailed conversation, each workshop will be limited to a select group of marketing leaders.

Session Details

walnut creek industrious

CMO Bootcamp and Attribution Workshop

Thursday April 20th @ 3pm

Join us at Industrious Broadway Plaza, before a networking happy hour at The Rooftop.

Space Limited. Apply Now.

Learn from industry experts

Join Mperativ co-founders and learn from their years of experience as marketing leaders.

jim

Jim McHugh

Co-Founder & Chief Executive Officer
Mperativ
danielraskin

Daniel Raskin

Co-Founder & Chief Marketing Officer
Mperativ