Mperativ co-founders, Jim McHugh and Daniel Raskin, are hosting an exclusive bootcamp with a select group of East Bay marketing leaders. The session will focus on practical approaches to a CMO's top strategic priorities, including fiscal year planning, budget optimization, go-to-market objective tracking, and multi-touch attribution.
The CMO Bootcamp and Attribution Workshop will cover:
- Designing a fiscal year plan and optimizing budget to meet objectives
- Measuring Key Performance Indicators (KPIs)
- Designing a best-in-class demand engine
- Building pipeline forecasts and mapping them to campaign strategy
- Designing and implementing a multi-touch attribution strategy
The upcoming workshop will provide a step-by-step strategy for defining, implementing and measuring these strategic necessities through the Mperativ platform.
To ensure more rich and detailed conversation, each workshop will be limited to a select group of marketing leaders.
